Marketing News

Aussie’s New Ultra Smooth Collection Provides Four Days of Frizz Control

The six-product anti-frizz regimen is powered by silk proteins and a blend of oils.

Amid summer’s peak humidity, Aussie, a leader in frizz control haircare, has launched its new Ultra Smooth Collection.

Created in collaboration with actress Antonia Gentry, the six-product anti-frizz regimen is powered by silk proteins and a blend of oils to provide up to four days of relief from frizz and humidity protection.

The Collection

Actress Antonia Gentry fronted Aussie’s ‘Frizz Off’ campaign.

Aussie introduces the new six-product Ultra Smooth Collection: Shampoo, Conditioner, Detangling Glaze, Glossing Shield, Defining Jelly and Style Shield. Formulas help protect hair from humidity and heat to deliver what the brand calls “major” frizz control for up to four days of frizz and humidity protection – even in the hottest environments.

The collection is specifically designed for all textured hair types — waves, curls, and coils — and powered by silk proteins and a nourishing blend of baobab, argan, jojoba and grapeseed oils.

Ultra Smooth Shampoo softens, hydrates and smooths hair while helping block humidity for up to 96 hours of frizz and humidity control and nine times more hydration. It’s ideal for Type 1 straight hair to Type 2 waves, Type 3 curls and Type 4 coils.

Ultra Smooth Conditioner is a humidity-blocking, sulfate-free conditioner that softens, hydrates and smooths for silkier hair with a triple blend of baobab, argan and jojoba oils. It delivers nine times more hydration for up to 96 hours of frizz and humidity control. It’s best for Type 1 straight hair to Type 2 waves, Type 3 curls and Type 4 coils.

Ultra Smooth Detangling Glaze is a leave-in glaze that detangles and controls humidity while shielding hair from heat up to 450°F. It delivers five times less breakags and helps redefine curls between washes, with up to 96 hours of frizz and humidity control. It’s best for Type 1 straight hair to Type 2 waves, Type 3 curls and Type 4 coils.

Ultra Smooth Glossing Shield is a lightweight-oil treatment that locks in moisture while acting as a protective barrier, blocking humidity for shiny, smooth, frizz-resistant hair. It delivers two times more shine with 450°F heat protection and up to 96 hours of frizz and humidity control. It’s best for Type 1 straight hair to Type 2 waves, Type 3 curls and Type 4 coils.

Ultra Smooth Defining Jelly is a crunch-free styling jelly that locks in curls with flexible hold while repelling humidity. It delivers 48-hour curl definition for defined, polished styles that last, plus up to 96 hours of frizz and humidity control. A go-to for wash-and-gos, twists and braids. It’s best for Type 1 straight hair to Type 2 waves, Type 3 curls and Type 4 coils.

Ultra Smooth Style Shield (available in January) is an anti-humidity finishing hairspray with flexible, touchable hold that repels humidity to keep styles smooth and frizz-free. It delivers 12 times frizz control with up to 96 hours of frizz and humidity control and is available in a biotin-infused formula for 13 times smoother hair. It’s best for Type 1 straight hair to Type 2 waves, Type 3 curls and Type 4 coils.

The full six-product collection is available exclusively at Walmart beginning in August 2026 and will be available at all mass food, drug and market retailers in January 2027 for $9.99 per product.

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